The hotel chain Meliá and the tennis player Rafa Nadal have joined forces to launch a new hotel project, Zel. The new brand will start operating in the vacation and urban leisure hotel segment in the summer of 2023 and its goal is to reach more than 20 establishments over the next five years in the main destinations of the world in Europe, the Middle East, Asia and America.
Zel aspires to be a unique brand that will captivate travellers and surprise new generations. An innovative hotel brand, full of energy, with a new interpretation of well-being and model of sustainability. «We are happy to finally be able to collaborate, as partners in this project, with an icon on such a personal and sporting level as Rafa”, assured Gabriel Escarrer, CEO of the hotel company.
Read the full article in Spanish.
