The increase in the life expectancy of people enjoying a higher quality of living has led to the emergence of a new generation of senior citizens who are as prepared as they are plentiful. They desire an independent life and have thousands of things on their bucket lists. They are free from family responsibilities, they value their quality of life and they want to enjoy their old age.
That will require a new model for society, with new family roles and relationships between the generations, including the division between work and leisure. To this is added the challenge of the elderly as producers and consumers, their economic and consumption capacity, which are key to the sustainability of the system.
Read the full article in Spanish.
