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Real Estate Companies Reset their Strategies for the Post-Coronavirus World

Real estate companies are preparing to escape the doldrums generated by the coronavirus with both defensive and commercial business strategies.

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Real estate companies are preparing to overcome the slump caused by the Covid-19 coronavirus pandemic as soon as possible with both defensive and commercial business strategies. They intend to reorient themselves towards changes in consumption and to lower forecast purchasing power.

Several executives have explained the way in which their companies are facing this post-pandemic challenge. A few days ago, Juan Fernández-Aceytuno, CEO of the appraisal company Sociedad de Tasación, revealed that his company has chosen to reduce wages and cut expenses rather than implement temporary redundancies (an ERTE or ‘temporary employment regulation file’ in Spanish).

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