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Metrovacesa Teams Up with Google to Capture More Clients Online

The real estate company controlled by Santander has reached an agreement with the American search engine giant to optimise the residential product it offers to each user through machine learning.

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Metrovacesa’s Nereidas development.

Improving the search for a home online has become essential for all real estate companies, regardless of the current State of Emergency.

In the case of Metrovacesa, the real estate company controlled by Banco Santander has decided to partner with Google Spain to offer a personalised service focused on the preferences of each client based on their searches. In this sense, with the help of Google, Metrovacesa will be able to optimise the real estate promotions it offers to each user through machine learning. The system will facilitate those products in which the potential buyer is interested based on their preferences.

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