In the face of a crisis, imagination and speed. The consultancy firm Colliers has analysed the trends of the tourism sector in Europe during an online event entitled “Hybrid Hospitality”. It concludes that the use of hotels as offices or coworking spaces could increase the income of hotel operators specialising in that product niche.

In Spain, B&B Hotels has decided to give it a go in some of its hotel rooms. According to Lucía Méndez-Bonito, CEO of the group in Spain and Portugal: “Following the health crisis, which has forced many companies to reinvent themselves, we have detected a growing need for quiet, comfortable workplaces with a Wi-Fi network that allows users to hold video calls at an affordable price. As part of our “Work room for everyone” initiative, we have converted a significant number of the rooms in all of our hotels into offices”.

Read the full article in Spanish.