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Aliseda Launches a Platform to Sell 9,000 Homes and Premises Online

The servicer owned by Blackstone and Santander predicts that 20% of its property sales will be made through online channels within the next two years.

Eduard Mendiluce CEO de Aliseda Inmobiliaria y Anticipa

Aliseda, the real estate servicer owned by Quasar, a company in turn owned by Santander and Blackstone, which groups together Popular’s damaged portfolio, has launched a 100% digital platform for buying and selling homes.

Around 9,000 homes and premises that Aliseda and Hola Pisos have on the market have been included on this new sales channel. According to Eduard Mendiluce, CEO of Aliseda Inmobiliaria and Anticipa, “the initial objective is to close 5% of the company’s sales through this platform and for that figure to represent between 15% and 20% of the total by the end of 2022″.

Read the full article in Spanish.


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