The property developer Aedas Homes, controlled by the North American fund Castlelake, is marketing nearly 1,500 homes across 14 developments through its ‘Live’ virtual home visit service.
The firm created the service a year ago, but it is only now, during the lockdown caused by the health crisis, that customers are taking the opportunity to pay virtual visits to homes that have not yet been built yet and to conduct live conversations with sales advisors.
